BRANDING
Atlas Foods · Brand relaunch
The brief
A 12-year-old F&B brand needed to feel younger without losing its loyal base. We rebuilt the identity system, repackaged 18 SKUs, and re-skinned 6 storefronts across Alexandria.
The outcome
Foot traffic up 34% in the first 8 weeks after rollout.
Make the turn
Tell us the gist in two lines. We'll come back with a first sketch within 48 hours.